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QR E-Labels for EU Wine Compliance

Why EU wines need QR e-labels now, what the law requires (ingredients & nutrition), and how Agrolog lets you generate fully compliant labels in seconds—privacy-safe, multilingual, and cost-effective.

System QR e-label EU Compliance Updated 2025-09-12
Effective date
8 Dec 2023
Ingredients + nutrition must be available; energy stays on the bottle.
Agrolog defaults
Neutral + 24 EU languages
No ads, no tracking, no cookies. One QR works across markets.

1) Why QR e-labels exist

From 8 December 2023, EU law requires wines and aromatised wine products bottled thereafter to provide ingredients and a nutrition declaration to consumers. Because there isn’t enough space on paper labels for all languages and details, the EU expressly allows this information to be provided via a QR code that opens an electronic label (e-label). The energy value (kJ/kcal) must still appear on the physical label; the full nutrition table and ingredients may be on the e-label.

Legal basis (plain English): Regulation (EU) 2021/2117 amended the wine CMO to require ingredients and nutrition. The Commission’s 2023 acts set how e-labels work: the QR target must be neutral (no tracking/marketing), and the information must be available in the language(s) required where the wine is sold. Agrolog delivers a neutral page and offers 24 EU languages so you can cover all markets you sell into.

2) What Agrolog provides

  • Instant QR e-labels: create a compliant e-label in seconds; first 3 labels are free.
  • Lowest prices: after the free tier, we keep per-label costs among the lowest globally.
  • 24 EU languages: generated automatically. You choose where you sell; consumers see the e-label in the appropriate language.
  • Automatic energy calculator: energy (kJ/kcal per 100 ml) is computed from your declared parameters (alcohol, sugars, etc.). No extra lab test needed
  • GDPR-friendly, neutral pages: no ads, no tracking, no analytics cookies—meets the EU’s neutrality requirement for QR e-labels.
  • Self-service UI: guided forms, live preview, downloadable QR SVG/PNG, and a permanent e-label URL.

3) How to create a QR e-label (step-by-step)

  1. Add a product (vintage, variety, lot, alcohol by volume, sugars, acidity).
  2. Enter ingredients (e.g., wine, potential additives/processing aids in line with EU lists—sulphites, etc.).
  3. Energy & nutrition: our algorithm automatically calculates energy values and display below.
  4. Languages: the page serves the right language automatically.
  5. Generate your QR code and print-ready qr code file, that you can download anytime later; place the generated qr code on your physical label.
Tip: Use static QR codes with high contrast (dark on light), minimum 2 cm on the label, and keep ~2–3 mm quiet zone around the code for reliable scanning.

4) Privacy & neutrality rules (what the EU expects)

  • No tracking or profiling: the e-label page must not collect personal data to market to consumers.
  • No ads / commercial content: the e-label is for mandatory information; it must be neutral.
  • Language rules: show the information in a language easily understood in the country of sale. Agrolog offers 24 EU languages to simplify compliance across markets, but only mandatory fields are translated. Any additional info, including ingredients and brand name should be submited in English

5) Energy value & nutrition table

  • On-bottle (required): energy value (kJ/kcal per 100 ml) must appear on the physical label.
  • On e-label: full nutrition can be provided electronically via the QR code, together with the ingredients list.
  • Agrolog calculator: we estimate energy from your product parameters using accepted food-label equations—saving you time and lab costs.

6) Best practices

  • Version control: if product specs change (e.g., sugar), update the e-label in Agrolog; your QR stays valid with the new content.
  • Accessibility: use alt text near the code (“Ingredients & nutrition via QR”).
  • Placement: keep the QR flat (not on curved extremes), away from seams/wrinkles, and test with mainstream phones.

7) Quick FAQ

Do I really need 24 languages on every label?

No. EU rules require a language understood where the wine is marketed. We simply provide all 24 EU languages so your single QR works across Member States.

Can the QR code point to my main website?

Only if that page is neutral: no tracking, no ads, no profiling. Agrolog hosts a compliant neutral page for you, so you don’t need to re-build your website.

Is the energy value also required on paper?

Yes. Place the energy (kJ/kcal per 100 ml) on the physical label; the full table can live on the QR e-label.

What about spirits, RTDs, or non-EU sales?

This module is designed for EU wine rules. For non-EU markets or other categories, check local labelling laws.

8) References (official)

  1. Regulation (EU) 2021/2117 — amends wine marketing standards to require ingredients and nutrition for wines bottled from 8 Dec 2023.
  2. Commission Delegated Regulation (EU) 2023/1606 & Implementing Regulation (EU) 2023/1607 — detail how electronic labels (QR) may provide ingredients/nutrition, neutrality (no tracking/marketing), and language rules.
  3. Regulation (EU) No 1169/2011 (Food Information to Consumers) — basis for nutrition format; energy value expression (kJ/kcal per 100 ml).
  4. European Commission Q&A & guidance on wine e-labelling (ingredients & nutrition via QR, privacy/neutrality conditions).
Important: Always verify your final label against the latest legal text and your Member State’s language requirements. Agrolog provides the tools and defaults; responsibility for the final label remains with the producer/bottler.
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